Online Advertising

Online Web Advertising Overview
The quickest way to generate revenue through a new website is through paid advertising. Search based advertisements can generate immediate traffic for your site. Advertisements placed on your website can generate immediate revenue. We can assist with the following:

  • Display advertising (Web Banner Ads)
  • Contextual advertising (Google AdSense)
  • Interactive advertising (Via Interactive Media, Web 2.0, Email)
  • Analysis of your advertising campaigns via Google Analytics

Paid Placement
Paid Placement Marketing or Pay-Per-Click (PPC) Advertising is a form of Search Engine Marketing (SEM) through which ads are placed in search results. Advertisers pay a fee each time a user clicks on the ad. These advertisements are often listed as Sponsored Links or Advertisers and may include text links or images. The advantage of PPC ads over traditional marketing methods is that the ads tend to be relevant to the users interest, based on the search query that led to the displayed ads. Google AdWords, Yahoo Search Marketing and Microsoft AdCenter have large PPC marketing programs. Cost-Per-Click (CPC) prices vary depending on popularity of the search phrase. AdWords enables placement of your add in the Sponsored Links section of search results.

Paid Inclusion
Paid Inclusion Marketing is the payment of a fee to be included in the search results of a search engine. Google clearly differentiates its natural (organic) search results from its paid sponsors by listing them in different sections in the search results page. Yahoo search results include both paid inclusion and organic (natural) search results.

Orange County CA
We offer online advertising services to corporate clients throughout the US. Based in South Orange County, CA, our local customer base is concentrated in Southern California. We serve mid to small businesses in South Orange County and North County San Diego.

  
Getting started in online advertising is easy with Google Adsense and Adwords
AdSense Success Stories
AdSense Example
Google AdWords
 
 
 
 
Adapt360 / Adaptive Consulting, A BBB Accredited business